Hooked

We live in a world that’s awfully good at getting us hooked. Everywhere you look, there’s a product or app trying to capture your attention—and keep it. Some of these habits are tough to shake.

But here’s the twist: what if we used those same tools not just to sell more widgets, but to do more good?

That’s the big idea behind Hooked, a book by consumer psychology expert Nir Eyal. It pulls back the curtain on how habit-forming products are built—and, more importantly, how you can apply those same principles to your work in the nonprofit world.

Whether you're shaping donor experiences, building a recurring giving program, or improving the way you deliver services, this book can help you think smarter about what keeps people coming back. It might even spark ideas like using small, unexpected rewards to delight your donors—and move your mission forward.

The habits we build shape the world we live in. Why not build the kind that make it better?